Projects
A project is the commercial thing Rockstone is trying to grow. It can be an app, physical product, Shopify store, service, creator account, affiliate link, launch, or campaign.
The offer, URL, audience, niche, content rules and call-to-action.
One project can use multiple TikTok and Instagram accounts.
Every post feeds analytics and winner patterns back into the project.
Create one project per selling goal
Use one project when the content is selling the same thing to roughly the same audience. Split projects when the buyer, offer, price point, or creative strategy changes.
- One app with multiple social accounts can be one project.
- One ecommerce product line can be one project.
- Different offers, audiences, or funnels should usually be separate projects.
Add product context
Rockstone needs plain, specific context. The goal is not polished marketing copy; it is enough truth for the content engine to understand what result the customer wants.
The product, offer, store, app, or landing page users should visit.
The concrete outcome someone gets from buying, installing, booking, or signing up.
Who should feel like the post was made for them.
The social category Rockstone should learn from.
What to always include, avoid, repeat, or test.
Attach multiple accounts
A project can post through several connected accounts. This is useful when one product has multiple TikTok accounts, an Instagram account, a regional account, or a separate testing account.
- TikTok can be sent as draft or live, depending on the posting mode.
- Instagram supports feed/reel style posts and stories where available.
- Analytics can be viewed by project and by individual social account.
Configure defaults
Use Settings to control timezone, posting schedule, revenue tracking, default channels, and project rules. Automation uses these defaults when refilling the calendar.
- 1. Clear product/offer description
- 2. Target audience and niche
- 3. At least one connected social account
- 4. Posting timezone and schedule