Analytics

Project analytics answers one question: is this thing we are selling getting traction? It combines posts, views, engagement, winners, dead patterns, and revenue for the selected project. Use it to understand whether a product, service, campaign, or offer is improving over time.

The all-project view rolls up views, engagement, accounts, and influencer performance across the whole workspace. This is useful for operators running multiple products or many social accounts from one Rockstone account.

Revenue is not rolled up the same way, because each project can have a different checkout, app, store, currency, or attribution model. Select one project when you need revenue and customer metrics.

Rockstone can show performance by connected TikTok or Instagram account. This helps you see which account is carrying the project, which account is underperforming, and where to allocate more content volume.

• Views and engagement can be grouped by account.
• Posts can be filtered by account.
• Multiple accounts can sit inside one project.
• Instagram performance is tracked where the connected provider returns post/account metrics.

Posts generated with an influencer keep the influencer ID. Analytics can then compare identities by views, engagement, post count, and best hooks. This makes it possible to decide which generated identities deserve more content volume.

Each slideshow post tracks views, likes, comments, shares, release connection, posting mode, score, and attributed revenue when revenue tracking is connected. Scores feed the iteration loop so winners get reused and weak patterns are avoided.

Revenue providers are project-scoped. Connect Shopify, Stripe, RevenueCat, Adapty, or Superwall for the project that owns the sale. Rockstone can then show revenue and users next to social performance, but it does not pretend account-level revenue is exact when one account can influence another account's conversion.

Analytics are pulled from connected providers and stored in Rockstone. Some platforms delay post metrics, especially shortly after publishing. Use Sync analytics when you want the latest available numbers.